Elmer Fisher built his business the hard way—through grit, vision, and relentless attention to detail. He started landscaping at 15, launched his own company by 20, and today leads a skilled crew of eight focused on full-property landscape design and execution.

At the heart of Elmer’s operation is Unreasonable Hospitality: delivering thoughtful, often unspoken details that elevate the client experience. Alongside teamwork, efficiency, and purpose-driven work, these values guide his five-year goal—completing 10 full-property designs annually through portfolio growth, referrals, and consistent marketing.

Smart equipment choices have accelerated that vision. An Avant machine doubled sales in 2018 and reshaped how Elmer thinks about investing in tools. In 2025, he added a tiltrotator and quickly realized its impact. His most recent addition, a Rotastar screening bucket, allowed him to recycle 40 tons of dirty riprap on one job—eliminating off-site hauling and saving both time and money. Next on his list: a crusher bucket to push on-site recycling even further.

Outside the jobsite, Elmer is a proud father of four, with a fifth child arriving any day. When he finds spare time, you’ll find him studying landscape design books and exploring the latest innovations in the industry.